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EDUCATION

AUBURN UNIVERSITY BACHELOR OF ARTS IN PUBLIC RELATIONS

THE AUBURN CREED

I believe that this is a practical world and that I can count only on what I earn. Therefore, I believe in work, hard work. I believe in education, which gives me the knowledge to work wisely and trains my mind and my hands to work skillfully. I believe in honesty and truthfulness, without which I cannot win the respect and confidence of my fellow men. I believe in a sound mind, in a sound body and a spirit that is not afraid, and in clean sports that develop these qualities. I believe in obedience to law because it protects the rights of all. I believe in the human touch, which cultivates sympathy with my fellow men and mutual helpfulness and brings happiness for all. I believe in my Country, because it is a land of freedom and because it is my own home, and that I can best serve that country by "doing justly, loving mercy, and walking humbly with my God." And because Auburn men and women believe in these things, I believe in Auburn and love it.

-George Petrie (1943)

Samford Hall

FOUNDATIONS OF PUBLIC RELATIONS

This course is designed to overview the functions, practices and growing applications of public relations in both private industry and the public sector.

PUBLIC RELATIONS CAMPAIGNS

This course practices the application of theory, research data and problem-solving techniques in the development of comprehensive public relations strategies.

SURVEY RESEARCH

This course works on identifying, characterizing and evaluating stakeholder groups and alternative channels of communication; formal research procedures including sampling, instrument design, information gathering, data processing, analysis and reporting 

WRITING FOR PUBLIC RELATIONS

This course emphasizes communication tactics; planning, writing and producing public relations tools; audience and media selection; print and electronic media. 


NEWSWRITING

As an introduction to newswriting techniques, this course emphasizes learning news values, recognizing parts of a story and writing stories that meet standards of accuracy, grammar, style, spelling, law and ethics. 

STYLE & DESIGN

This is the course within the public relations curriculum that applies style and design to public relations messages through the use of various content management systems and creative software. 

PUBLIC RELATIONS CASE STUDIES

This is a course designed to enhance public relations students with an understanding of both effective and ineffective methods of PR through studying actual cases from the field itself. 

REPORTING

This course teaches the various tasks of news reporting, emphasizing such issues as gathering information and preparing articles and other news reports under deadline pressure, beat reporting, understanding legal and ethical issues and applying reporting principles to a variety of assignments.

SOCIAL MEDIA IN PUBLIC RELATIONS

This course offers practical knowledge and provides opportunities to build the analytical skills necessary to create, evaluate and execute social media campaigns. 

SPORTS REPORTING

This course is all about sports reporting for print, broadcast, and online media, with emphasis on interviewing athletes, covering sports events and learning about issues surrounding sports.

UNIVERSITY OF GEORGIA MASTER OF SCIENCE IN KINESIOLOGY- SPORT MANAGEMENT & POLICY

THE PILLARS OF THE ARCH

Members of the UGA community aspire to uphold the principles manifested by the three Pillars of the Arch: Wisdom, Justice and Moderation.

WISDOM challenges us to apply lessons received in and out the classroom to our everyday lives. Wisdom transcends knowledge, embracing curiosity, discovery and expression throughout our community.

JUSTICE leads us to be fair in our dealings, accountable for our actions, responsible for ourselves and empathetic for others. Justice requires honesty and celebrates diversity, establishing credibility and integrity for our community and ourselves.

MODERATION compels us to act with civility, bolstering our faith in others and the faith others have in us. Moderation accentuates our self-respect, promotes responsible citizenship and enhances pride in our university.

Without each of these pillars, the Arch would lose its strength and balance. Likewise, all three qualities are necessary for us to be strong and complete citizens.

The Arch

LEGAL ISSUES IN SPORT MANAGEMENT

This course examines the influence of constitutional state and federal laws on sport organizations and athletes.

SPORT & SOCIETY

This course is designed to explore how the American culture examines sport and sports impact on society.

SPORT ORGANIZATIONAL BEHAVIOR

This course studies the theoretical and practical knowledge related to management of sport organizations, including organizing, strategy, decision-making, conflicts, culture and leadership. Application of organization theory and behavior concepts to a variety of sport organizations and management contexts.

SPORT FINANCE

This course emphasizes the finance theory applied to sport organizations. Included are forms of ownership, revenues and costs in sport organizations, financial analysis, feasibility studies, economic impact studies and public finance of sport.  

SPORT POLICY & GOVERNANCE

This course is designed for students to cover sport governance and policy at the global and local levels; structures and processes that govern sports organizations at international sports federations, professional leagues and nations' ministries of sport and culture; and information on equitable and fair programming in non-profit and for-profit sport organizations using principles of democracy.  

ECON & POLICY ANALYSIS IN SPORTS

This is a course designed to cover policy analysis in sport combined with a focused study on the use of economic tools to analyze policy issues in professional and amateur sports. This course applies microeconomic theory and econometric data analyses to behavior in profit-making and not-for-profit sports organizations and analyzes public investment decisions in sport.  

SPORT MARKETING

This course covers the marketing of sport events and services to consumers of sport. Students learn the process of planning and organization of appropriate marketing strategies. 

FACILITY DESIGN & EVENT MANAGEMENT

This course is designed for students to learning the planning, design, financing, construction and management of sport facilities. Students also cover planning, organization and evaluating the management of sporting events.